Sally Johnstone

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Sally Johnstone has served as a Senior Analyst at Reach Advisors since 2006. Her work has included remaking some of North America’s premier resorts, helping visionary communities shape the future, and identifying the most likely paths for some of the world’s most-watched innovators in wellness.


Sally’s particular expertise lies in her ability to lead teams of analysts executing intense quantitative and qualitative analysis, and then combining that with her experience understanding what insight is truly useful for planning and operational decision making. She also leads Reach Advisors's groundbreaking work on the impact of women on various markets, the market shifts caused by consumer-driven wellness, and the company’s intellectual capital development for tourism and community development. Prior to joining Reach Advisors, Sally spent more than a decade in sales and marketing management for some of the leading resorts in the Northeastern US.


She earned her BA from the University of Buffalo and MBA from the University of Massachusetts. Her work has been published in Urban Land, Museum, Ski Area Management, NSAA Journal, and National Ski Patrol Magazine.


She resides with her family on the coast of Maine.