The strategy, research and predictive analytics work of Reach Advisors is based on four guiding principles:
- We start with a hypotheses-driven framework. Before we begin crafting any engagement, we work with the client to shape initial hypotheses. These are based on client observations, Reach Advisors’ knowledge of the field and/or target audience, previous client research and analysis, and relevant trends in the macro environment. The research work is then structured to confirm, disprove, and/or refine hypotheses – and often uncovers new hypotheses to put through the cycle. It’s an iterative process that allows us to replace opinions with facts that focus an organization effectively.
- We are ‘methodology agnostic.’ When designing a project, we remain neutral about what tools to use until we determine exactly what needs to be accomplished. We then assess the pros and cons of various methodologies that could be used to address the specific objectives. We seek to apply the most appropriate tools and triangulate from multiple internal and external sources. The result? We deliver a deeper level of insight for clients to deploy with higher confidence.
- We translate insight into action. Data is just the starting point to drive toward insights and strategy that address the future market, and how the client can shape that future. To us, data sets are just numbers until they can be translated into recommended paths that drive intended impact. Our primary output isn't data. Instead, data are merely supporting points for the key insights that leave clients (from the CEO to the front line) with a clear understanding of what they need to do next to succeed.
- We never consider the end of a specific project the conclusion of a relationship. We’re available to our clients well after the presentation is delivered. The end product is deploying the insight to drive intended impact.
The bottom line: We don’t deliver reports... we deliver systemic change.